Mercer Island Group's network of experts in communications and new media provides a range of public relations and strategic messaging services.  We can also help businesses enter new, contemporary forms of media, including Internet e-commerce.

MIG tailors each program specifically to a client's unique needs, developing marketing communication strategies that focus on advancing client interests.  MIG can provide such diverse marketing communication services such as:

Advertising

• Advertising Development

• Advertising Testing

• Copy Objectives and Strategies

• Competitive Copy Reviews

• Copy Testing Systems

• Production Cost Analyses

Public Relations

• Public Relations Strategy

• Marketing Through Public Relations

• Media Tours

• Product Publicity

• Special Events

• Speech Writing

Direct Marketing

• Objectives and Strategies

• Database Marketing

• Testing

• One-To-One Relationship Marketing

• Direct Mail

• Telemarketing

• Infomercial Marketing

Internet Marketing

• Objectives and Strategies

• Coordination with Mainstream Efforts

• Web Site Development & Management

• Strategic Web Planning

• Web Site Design & Hosting

• E-Commerce

• Interactive Strategy

Packaging

• Packaging Objectives and Strategies

• Package Size Analysis

• Consumer Package Testing

• Package Improvement Projects

Sales Promotion

• Promotion Objectives and Strategies

• Annual Promotion Plans

• Introductory Promotion Plans

• Category Promotion Reviews

• Creative Promotion Development

• Promotion Testing Systems

• Trade Allowance Studies

• Promotion Training Seminars

• Promotion Analysis Systems

• Complete Promotion Execution

• Sports Marketing/Special Events

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