"Easy to work with, they add value and they care."

-Catherine Litzow,
Ruder Finn  

 











 

 

   
   

Mercer Island Group Agency Management

 

Mercer Island Group's unparalleled experience in all aspects of agency management and client/agency relationships ensures we have the expertise needed to best address the most pressing needs of clients and agencies:

  • We conduct numerous agency searches every year providing us valuable insight into the issues effecting your potential clients as well as providing us with an unparalleled view of the intricacies of successful new business pitching

  • We conduct numerous 360 degree agency/client relationship reviews ensuring long-term successful agency and client relationships

  • We continue to conduct ground breaking research, like our current whitepaper, “Public Relations Agencies: Organization For Success” following a thorough study on how PR agencies should organize for future success

  • We conduct one of the largest public relations agency compensation and billing practices surveys in the industry (2004 Public Relations Compensation & Billing Practices Survey - download here)

We are able to leverage this unique knowledge of agency management to provide the types of services that no other consulting agency on the market can currently offer agencies of all kinds including Advertising agencies, PR firms, and other search firms.

 

Our agency management services include:

 

For Clients

 

Client Services

 

1. Agency Selection Processes

2. Ongoing Improvement Processes

  • Client Needs Assessments

  • Agency Resource Optimization

  • Organization Reviews

  • Agency Team Training

  • Client Team Training

3. Agency Relationship Repair Plans

4. Strategic Planning & Growth Planning

5. Branding Training (For The Client’s Agency Teams)

6. Agency Council Development, Chartering & Facilitation

 

For Agencies

 

Agency Pitch & Sales Process Consulting Services

 

1. Short Term Business Development Skill Training:

  • Lead Generation

  • Telephone Selling

  • The Pitch

2. Long Term Sales Training Services

  •  Account Planning

  •  Account Development

3. The Review Board: Pitch Reviews, RFP Reviews

4. Pitch Assistance & Development

5. Client Repair Work

 

Broader Agency & Client Services

 

1. Agency Reviews & Repair Plans

2. Organization Reviews & Client Needs Assessments

3. Agency Strategic Planning & Growth Planning

4. Agency Branding

 

Agency Research

2004 Public Relations Compensation & Billing Practices Survey (Password Protected)

The 7th Annual  Free Compensation & Billing Practices Survey designed by, and for, Public Relations Agency Human Resource Directors, Hiring Managers, New Business Specialists and Agency Management.

 

Whitepaper - Public Relations Agencies: Organization For Success

An in-depth and ground breaking study of 9 leading Public Relations agencies focused on organizational change to optimize go to market strategy for both short-term and long-term agency growth.

 

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