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Mercer Island Group’s Approach to New
Product Development
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We utilize only
seasoned veterans who have new product experience
and knowledge of the critical steps required for
success.
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We employ a highly
collaborative approach with client and Mercer Island
Consulting resources, both internal and external, to
assure coordinated and integrated progress.
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We concentrate on
the conceptualization of innovative ideas and their
effective communication. Products with a clear
point of meaningful difference, effectively
expressed, are essential to success.
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We strive to develop
new products that have the inherent ability to be
sustainable and profitable.
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We clearly define
the reason-for-being, strategy and business
potential early in the development process.
Our
Specialists Are Experienced in All Facets of New Product
Work
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Opportunity
assessment (basis for interest)
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Idea generation
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Positioning
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Concept development
and testing
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Developing business
propositions
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Creative and graphic
design services from concept stimuli to final
package design
The MIG creative group ensures on-target
translation of ideas into concepts and consumer
communication, plus strict attention to security.
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