"...we were at a point where we needed strategic marketing direction and execution immediately.  Bringing MIG on board was the most important investment we made this year."

-Carol Shade,
Atrieva Director of Marketing

 

 








 

 

   
Mercer Island Group Recent News  

 

A listing of numerous industry articles that have indicated Mercer Island Group as experts in our field:

Terms of engagement

Beth Herskovits, PRWeek U.S., March 21 2005


PRWeek.com Q&A: Steve Boehler

PRWeek U.S., September 09 2004


EDITORIAL: WPP's Pfizer assignment reveals just how far holding companies must go to please a client

Julia Hood, PRWeek U.S., February 02 2004


MARKET FOCUS: The middle men

Paul Cordasco, PRWeek U.S., April 28 2003


AT WHAT COST A CONTRACT? Julia Hood finds tech clients are making major demands of prospective agencies

Julia Hood, PRWeek U.S., June 03 2002


Steve Boehler has also been asked to contribute articles on agency selection to PRWeek’s annual “Contact” issue, “The Press and Public Relations Handbook” in 2004 and 2005.
 

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