Steve Boehler leads the charge, drawing on 20 years of management & consulting experience with companies like P&G, Microsoft, Sprint PCS and Toshiba, and witnessing first hand the breath-taking speed through which technology is transforming business.

After ten years at Procter & Gamble, where Steve was the second youngest Brand Manager and Group Brand Manager in company history, he went on to become a Division President at the Weyerhaeuser Corporation when he was only 32. Steve then founded Mercer Island Consulting and the Mercer Island Group in 1990.

At P&G, he built his reputation by turning around troubled businesses and introducing wildly successful new products. As a 25 year old Brand Manager in 1981, he lead the team that turned around Pringle's. They reversed an 8-year decline, brought the Brand to profitability (from a huge loss position) and put in place a strategic plan that still supports the business 17 years later. Pringle's revenue has grown from $80 million to over $1.5 billion since Steve's turnaround plan. An important contributing factor to Pringle's success was Steve's innovative evolution of the Brand Management system to a Business-team orientation. This approach was celebrated in the P&G annual report and became the basis for the broad-scale evolution of P&G's Brand Management system.

Steve's other food experience included driving Jif to market leadership, as well as important efforts on Crisco and Duncan Hines. Steve's advertising work on Pringle's was central to Ad Age naming P&G "Client of the Year". He is one of only a handful of executives to have garnered prestigious internal "P&G Business Building Advertising" awards on multiple businesses within a single year.

Later in his P&G career, Steve took over a troubled Tide business. He lead a team that turned around that business too, including key regional marketing activities that squeezed much more impact out of the $300 million Tide marketing budget. Steve also conceived of and led the launch efforts of Tide with Bleach, a product that has grown to be a $400 million line extension.

While at P&G, Steve studied Total Quality with W. Edwards Deming, and lead quality improvement efforts in the Food and Packaged Soap Divisions.

When Steve was only 32 he became a Division President in a Fortune 100 (Weyerhaeuser), and turned around another troubled business. The unit moved from an operating loss position (-12%) to profitability in less than a year, behind marketing, product and plant level operating improvements.

Steve is a frequent speaker and author. He contributed recently to the New York Times Best Selling Heart at Work.